Jack Wills 呢個commerical ad係英國播, 跟住Advertising Standards Authority 就收到19宗投訴! 因為有露底底既鏡頭 bla bla bla...etc. But actually 我覺得呢個commerical ad totally acceptable!!!!
The Guardian reports:
The ads featured a variety of pictures of young people cavorting including a girl wearing a short skirt with her knickers visible, a group on a beach in which a boy was embracing a woman wearing a bra, and a topless couple kissing.
The Advertising Standards Authority received 19 complaints that the ads were unsuitable for a catalogue targeted at young teenagers.
Jack Wills maintained that the brand targeted 18- to 22-year-olds and none of the models used were under that age. The company said it drew inspiration from the "hedonistic university lifestyle" and that the marketing strategy was designed to project a positive, fun and sometimes flirtatious" image which it believed was "an accurate reflection of student life".
No comments:
Post a Comment